Brooks & Heinze Team
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Seller’s Questions for Agents

  1. How long have you actively worked in the area?  (While the answer to this question shouldn't necessarily be a deal-breaker, an agent who has worked in the area for a long time may be more aware of property values in your neighborhood.  However through diligent research, an agent who is not a “neighborhood specialist” can be very effective, too.)
  2. What comprises your marketing plan?  What makes it unique?
  3. How much internet marketing do you do?  (In this day and age, most buyers are looking on the internet and it is very important that there are photos of your home for them to look at.)
  4. Will you give me an estimate of what my net proceeds will be from my sale?
  5. After the house is listed on the market, what kind of feedback do you give me and how often?
  6. How often do you communicate with me?
  7. Do you have any references I could call or email?
  8. If you are representing me in my sale, would you represent the buyer too?
  9. Do you have a trusted referral network of people that will help with my transaction like an escrow agent, title rep, contractors, etc.? (Keyword:  Trusted.)
  10. Are you a full-time agent?  (If the agent is not full-time, it means you are not getting full-time service and the agent may not be as familiar with what is going on in the market.)
  11. What makes you different than the other agents?

Considerations for Sellers:

  • Pricing Opinions:  Get as many pricing opinions from agents as you feel comfortable with.  Remember that the best agent may not give you the highest price opinion, but it is probably going to be the most realistic.  Make sure the comparable sales used for the price opinion are really comparable to your property.  If an agent tries to “buy” your business by telling you a higher price than the other agents, this may result in a longer market time, more inconvenience for you and a price reduction later (after all the buyer excitement is gone).
  • Make sure the agent asks you enough questions about your goals, needs, wants, timelines and what is most important to you about selling your home.  If they don’t ask, they don’t care.
  • Enough experience.   You cannot just judge this by number of years in the business.  One agent might have worked for 5 years and only helped 20 clients and another agent might have worked for 1 year and helped 25 clients.  The best way to feel comfortable about the agent’s past experience is to ask for referrals from past clients and see what they have to say.
  • Do you trust the agent and feel comfortable with them?  If the agent uses high-pressure tactics or makes you feel uncomfortable in any way, find someone who puts your interests first.
  • Does the agent review the entire home selling process with you and make sure you don’t have unanswered questions?
  • Make sure you understand what (if any) your financial obligations are throughout the process.

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